The Fire phone has 4 front facing “ultra-low power” cameras to track the movement of the users head and render a 3D image by adding depth rather than creating the “pop-out” effect.
The users can also scroll the web page by tilting the phone. It offers gesture controls that we find similar to the Galaxy range of Samsung’s phones and other devices which not many people use.
A dedicated side-button on the phone can activate Firefly, an app which recognises text, images, sound and videos in the smartphone’s vicinity and look-up relevant information, where you can also have a chance to buy the same from Amazon. This facility is not available offline as it relies heavily on Amazon’s servers.
The Fire phone comes with the Fire OS 3.5 which is a forked version of Android. Hence, it does not have the Google Playstore, but comes with its own appstore which has around 240,000 apps compared to the Google’s 1.2 million.
The other specs/features include a 4.7 inch HD Gorilla Glass display with decent brightness and contrast ratio having a 720p resolution which yeilds a pixel density of 315 ppi. It feels nice in the hand with a thickness of 8.9mm which is neither too large nor too small. It comes with a quad-core Snapdragon 800 processor clocked at 2.2 Ghz which supports Adreno 330 GPU with 2GB RAM and 32/64GB onboard storage. It has a 13MP rear camera and 2.1MP front camera to support 1080p HD video recording at 30fps. The Fire phone comes with Wi-Fi 802.11a/b/g/n/ac with other connectivity options like NFC, GPS/A-GPS, GLONAAS, Bluetooth 3.0 wireless technology. The battery is a 2400mAh which offers upto 22hours of talktime, 65 hours of audio playback, 11 hours of video playback and 285 hours of standby time.
The Amazon Fire Phone includes 12 months of Amazon Prime service for free and will start at $199.99 on contract with 32GB of onboard storage, and a 64GB version will be available for $299.99. Off contract, the phone will be priced in line with the iPhone, starting at $650.
Overall, the Amazon Fire Phone appears to have decent package on paper even though it doesn’t come with the best specs at this price point. We can wait and watch if these gimmicky features match up with the actual performance of the device. Amazon Fire Phone will launch on July 25th and will be available exclusively from AT&T in the United States.