Apple earnings report: iPhone bumps up revenue but sales of iPad fall by 16%

apple-logo-smallThe latest earnings report from Apple has exceed expectations, with the company reporting an increase in revenue for the first three months of the year of $45.6 billion – way ahead of analysts’ predicted $43.5bn.

However, the report also reinforced the fact that Apple relies more than ever on the success of the iPhone for continuing growth.

The smartphone accounts for more than half of the company’s revenues and while sales of the device soared past expectations (43.7 million units sold compared to projections of 37.7m), this success was necessary to offset a slump in interest in the iPod, Macs and the iPad.

Apple’s tablet launched four years ago and although the device has been hailed as the ideal midpoint between a smartphone and a computer, these recent numbers suggest that this position might not be so sustainable, with sales of the iPad falling by 16 per cent to 16.4 million units.

CEO Tim Cook stressed that the device still has great potential from businesses and corporations, but for most consumers the range of apps and the ubiquity of mobile data has meant that smartphones can perform everything that tablets might.


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