Apple has once again been named the most valuable brand in the world according to a study and research conducted by Brandz. Google has risen to second place and Samsung has seen some of the biggest gains following the companies’ continued march into the smartphone world. Meanwhile Yahoo’s value rose, IBM’s dropped, and Facebook saw a significant slide in its perceived brand value.
Brandz releases an annual report which highlights the world’s most valuable brands and the report is used by companies and investors as a measure of how well particular companies are performing. 2013 represents Apple’s third year at the top, although its meteoric rise is slowing according to the figures. Whereas their value grew by 1% in the past twelve months, it grew by 19% in the 12 months before that. Apple now has a value of $185bn.
IBM, who were second in last year’s results, saw a fall of 3% combined with Google growth of 5% culminating in the computing giant falling to third place. Google rose 5% to $137bn while IBM’s 3% slide means that their value is now $112.5bn. One of the biggest gains was seen by Samsung, whose value rose by 51% to $21.4bn. In terms of the biggest losses, Facebook saw their value slide by 36% to $21bn and Microsoft dropped 9% to $69.8bn. Yahoo rose into the top 100 with a value of $10bn following the appointment of a new CEO and various acquisitions. The technology industry as a whole saw a 1% drop in value; beer companies showed the biggest overall gains rising 36%.