Apple’s CarPlay to roll in Luxury Autos

apple-carplayApple raced past Microsoft and Google for dashboard supremacy Monday with a premium roster of European automakers that agreed to use the company’s new in-car smartphone technology.

Luxury carmakers Ferrari, Mercedes-Benz and Volvo will be the first companies to introduce models equipped with CarPlay, which uses the iPhone’s Siri voice recognition technology to control music, maps, messaging and other features.

“It’s a big win for Apple,” said analyst Tim Bajarin, president of Creative Technologies of San Jose. “The car is almost as ubiquitous as the television and it represents a powerful platform to deliver Apple hardware, software and services,” he said.

CarPlay also works with the vehicles’ own knobs, buttons or touch-screens. However, only owners of Apple’s newest models, the iPhone 5, 5s and 5C, can use the technology. The system connects to the phones using a Lightning cord.

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