Blackberry phones have long been considered the ideal choice for business users but it is a tag that the company has been attempting to remove in recent years. Following reports that the struggling manufacturer wants to compete directly with the iPhone and Samsung Galaxy lines, the Blackberry A10 would seem to be a step in this direction, if the rumours are to be believed.
The A10 will have a 5 inch AMOLED screen, 2GB of RAM, and a dual-core processor. These are reasonable specifications but if the company really wants to compete with the Galaxy S4 then they are already lacking. Another area where the A10 may not quite be good enough is in the shape of the proposed 8mp camera. In terms of form and design, it will look very similar to the S4 however.
At the other end of the price scale, Blackberry will launch the 9720. The low to mi-range phone will be a lot less expensive than the likes of the S4 and the company’s own A10 and has improved looks and design when compared to its predecessors.
A recent meeting saw company shareholders agree to change the name of the company from Research In Motion to Blackberry. In all honesty, most people have referred to the Canadian technology giant in this way for some time so it is really just a case of the company catching up with its consumers.
Blackberry has continued to lose ground to the likes of Apple and Samsung and they have been plagued by poor reviews and system outage that has exacerbated their poor performance. Could the release of two new phones, and a change in their company name, be enough to help steer them back on course?