January may be the time of year for resolutions, but December is the time of year for predictions. Experts, analysts, and those with a vested interest aim to predict best-selling items from seemingly every category including electronics, kid’s games, films, books, thrush cream, and nappies. Occasionally, there’s some actual reasoning and logic behind the predictions, but more often than not, they are filled with predictions that everybody could predict.
Dixons has taken both approaches in predicting the best-selling Christmas gifts from their catalogue. Continue reading