London & Partners, the Mayor’s promotional organisation for the capital, has claimed more than 200,000 businesses are likely to register for the new London-specific domain names, which go on sale on 29 April.
A YouGov survey of small businesses, conducted on behalf of London & Partners, found more than one in four (26%) companies were likely to register for the domain name.
According to the Business Population Estimates 2013 report, published by the Department of Business Innovation & Skills, there are 839,000 SMEs in London. This could mean 218,140 businesses would be interested in purchasing .london domains for website and email addresses, according to London & Partners’ research.
The online survey, which consisted of 1,001 small business decision makers in London, found 41% of companies said a .london web address would help customers find them more easily, and 27% said it would help generate more sales.