In 2013, Facebook and Google together consolidated their places at the top of the market, accounted for over 66 per cent of the global mobile ad, that rose over two-fold to $17.96 billion, compared to 2012.
In 2012, only 11 per cent of Facebook’s net ad revenues worldwide came from mobile but last year, that figure jumped to 45.1 per cent. If Facebook continues in the same pace then no doubt it will soon hit Google.
Over few decades, Google has built a prevailing place in the market of online advertising but looks like one more giant has come in to battle. Let’s watch out the results in coming years.