Apple releases bring the company a lot of media attention, which is as effective as expensive marketing for the brand. Whenever they release new phones, and new tablets, they hit the headlines and tend to stay there at least for a while. The rumours, leaked specifications, and alleged photos of the device, as well as various unveiling reviews and hands on reviews also serve to whip up a media based storm. And so, while analysts were sceptical about the November release for the iPad Mini, that’s exactly what the company has delivered – therefore, ensuring that they are back in the news and enjoying free publicity once again.
The iPad Mini proved incredibly popular. Some reports even stated that it made up more than 60% of Apple’s tablet sales. It is less expensive than the iPad, and it is also smaller and more convenient, but previous iterations of the device have been a little lacking in some areas. With the iPad Mini 2, we were hoping that these areas would be improved upon. For the most part, we haven’t been disappointed.
The original iPad Mini had a resolution of 1,024 x 768, and while this was OK and had few complaints, the 163ppi really wasn’t up to that much. By introducing the Retina display to the 7.9” display, the pixel density has been increased to a considerably more impressive 324ppi. There are still better densities out there, but there will be little discernable difference between this and anything bigger.
The iPad Mini 2 not only has a Retina display. It has also enjoyed the same 64 bit processor upgrade that the main iPad line has enjoyed. This means that it will blaze through any game, app, or content you can throw at it.
The range has also been increased so that, as well as the 16GB, 32GB, and 64GB models, you can also pick up a massive 128GB model. You can also choose between a WiFi only model, or a WiFi and mobile data version. This range of choices means that you can pay anywhere between £319 and £659 for your new device.
The iPad Mini 2 is a definite improvement over the original, and means that it is about as good as its bigger brother, the iPad Air. However, it costs quite a lot more than rivals like the Nexus 7 so it is likely to be a question of budget.