If you wanted smart TV, or Internet TV functionality, you would, until a few months ago, have had to choose between Netflix and a couple of others. However, Japanese company Wuaki.tv has already made a reasonable name for itself, thanks to a considerable catalogue of content and a unique pricing model that combines a subscription model and the ability to rent the latest blockbuster titles.
For a streaming service like this to perform well, it needs to offer access to a decent catalogue of media. It also needs to have an attractive pricing model, and it should be widely accessible. Simply offering your service on the Internet will not help ensure that you get the number of customers you need.
Offering your service through games consoles proved to be incredibly successful for Netflix, while Blinkbox has performed well for Tesco by being included in the devices that they sell and by offering Clubcard points for purchases and rentals. Smart TVs are another potential market, and most people that own a modern smart TV will have access to at least one streaming service, usually Netflix.
Wuaki is already available on the Xbox One as well as the iPad and any Internet connected laptop or desktop computer. It has also signed deals with Samsung and Panasonic in order to offer its unique service on TV sets that they make. LG has now joined that list, which means that Wuaki.tv is gaining exposure at a good rate.
They have joined the market at just the right time. People are already convinced by the streaming subscription services of Netflix, and many rent films and titles through services like LoveFilm. Wuaki actually combines both of these models so that you can enjoy the content that is included in the Wuaki.tv Selection subscription, and you can choose to rent and purchase blockbuster titles too. Rather than having to rely on two services, it means that you can rely on a single service for all of your media consumption.
Although Wuaki.tv is owned by a Japanese ecommerce firm, their primary market is in Spain with the UK a close second. They have stated that they will be offering the service to other European markets starting from next year.