The world’s foremost legend in software industry ,Microsoft Corp has a good news for makers of smartphones and small tablets as it decides to give away its Windows operating system for free , announced at its annual developers conference in San Francisco. Microsoft strives hard to make more of an impact on those luxuriate markets and to counter the massive success of Google Inc’s free Android platform.
Microsoft concentrates to pull the masses to use Microsoft’s cloud-based services such as Skype and Office which would be a plus to Microsoft and an added advantage to broaden the small user base of mobile versions of Windows.
With the new announcement of Microsoft, the end users can be indirectly benefitted a lot along with the Hardware makers. Till now hardware makers use to include the cost of that into the sale price of each device as Microsoft charges phone and tablet makers between $5 and $15 per device to use its Windows system, as it has done effectively at higher prices for many years with Windows on personal computers.
In the new era of mobile computing, fast espousal of Google’s Android system for phones and tablets made Microsoft’s windows demolished in the past few years. Apple Inc’s iPhone and iPad account for most of the rest of the mobile computing market.
According to tech research firm Gartner, Windows-powered phones held only 3 per cent of the global smartphone market last year and Windows tablets have only about 2 per cent of the tablet market.
Daniel Ives, an analyst at FBR Capital Markets said, “Microsoft is facing challenges on the mobile and tablet fronts and need to change their strategy to move the growth needle, this is a good and logical first step”.
Though the secret behind Microsoft’s massive financial success over the last four decades is following the theory of Bill Gates that “software should be paid for” but looking towards the move to make Windows free for some consumer devices is a accurate retort to the blockbusting success of free Android, as per the analysts.
Windows will be free for companies making phones and tablets with screen sizes under nine inches (23 cm) for the consumer market. A license fee will still apply for business devices.
Microsoft said, a year’s free subscription to Microsoft’s cloud-based Office 365 service will be offered on the new devices running the free Windows. It just comes a week after new Microsoft Chief Executive Satya Nadella revealed new versions of Word, PowerPoint and Excel applications for Apple Inc’s iPad.
Nadella acknowledged Microsoft’s underdog status , “We are going to innovate with a challenger mindset”. “We are not coming at this as some incumbent trying to do the next version of Windows, we are going to come at this by innovating in every dimension”, said Nadella in a question and answer session at the developer conference.