An NPD Group report shows that the convenience and the low to no price of mobile games and free to play games have helped cement them as the most popular gaming group.
They are the chagrin of the PC and the games console world but it seems that free to play and mobile games are not going anywhere. A recent report, titled the 2013 Gamer Segmentation report and compiled by NPD Group, show that mobile and free to play games are the biggest gaming segment there is.
The appeal of free to play games is fairly obvious. With full price console games it means paying nigh on £50 for something that you may or may not enjoy. We actually believe this to represent reasonable value for money (a Blu-Ray costs £15 and if you watch it twice you get maybe four hours of entertainment – some games can offer dozens of hours of gameplay and more if you take part in online multiplayer but they only cost three times as much).
However, if you buy a bad game it means that you’ve wasted a lot of money on something that you’ll never, or hardly ever play. With free games, if you don’t like a title you can delete it and try another.
Cheap mobile games offer similar benefits, along with their mobility. It is convenient to download a reasonably small app on your mobile and then play it when you’re out and about.
We’re not the only ones with the same ideas either.
The free to play and mobile game market is three times the size of the core gaming market but the core group spends considerably more cash on their games and they play on an average of five different platforms.
The study also revealed that the Xbox 360 is the most popular gaming platform.