There’s been a lot of action in the budget 7” tablet market lately. First, Tesco released the £119 Hudl that they are using to promote their own services like Blinkbox. This was quickly followed by the Argos MyTablet, costing even less at £99 and aimed at the younger generation of potential tablet owners aged between 8 and 13 and coming preinstalled with suitable software and parental controls.
Amazon, who have performed well with their own Kindle Fire range of tablets, have announced that they will be launching a new Kindle Fire HD to compete with this new wave of budget tablets.
The new variant of the Kindle Fire HD has a slimmer and better looking design, a 1.5GHz processor and dual speakers. The display is a 1,280 x 800 full HD display offering 216ppi and, according to the online retail giant, offering two thirds more colours than the previous generation.
The Fire HD will cost £119 for the 8GB version. A 16GB version will also be available and the price will no doubt be set incrementally. The tablet will release on 24th October so there’s not much of a wait now, and customers can pre-order directly from the Amazon site.
Amazon is seemingly also going to try and take on Apple and their iPad tablet with the Fire HDX. Available in two sizes, the HDX has a 2.2GHz processor as well as a 339ppi display and some great new features.
Among these new features is the MayDay button which offers instant access to Live Help and should ensure that the tablet is easy for beginners to get to grips with. The Kindle Fire HD proved popular with new owners because it is intuitive, although this may have put some people off buying one of the devices if they were looking for a richer experience.
The HDX will be released a little later than the Fire HD. The UK will see the smaller 7” version, costing £199, arrive on 13th November, while the larger HDX 8.9 will be available on 19th November. Both models are obviously being released in the hope of picking up some of the Christmas rush that tends to accompany new tech releases of this type.