The company explains that the below clip was shot entirely with iPhones over the course of 1 day. 15 Camera crews were sent out across the world on January 24th with the task being to document “people doing amazing things with Apple products”. In the end, Apple had catered over 70 hours of footage.
This footage was sent back to Los Angeles to be edited and given a score. Jake Scott, sone of world famous director Ridley Scott (Alien) collaborated with his father to make this project.
Apple has said that some additional equipment was used to capture the images, with an expensive looking rig visible in one shot.