The Japanese company will begin selling off the PC business in July, Japan Industrial Partners will take control of the operation for an undisclosed fee, and Sony will “cease planning, design ad development of PC products”.
The news comes as a shock, as VAIO has always been associated with high-end design, and had many admirers in the technology world.
Sony says that there are a variety of reasons including “drastic changes in the global PC industry”.
JIP’s new company will initially focus on selling VAIO-branded computers in Japan; it plans to hire between 250 and 300 Sony employees for the venture.
Sony is investing 5 percent of the new company’s capital.