Tag Archives: apple ipad

Microsoft touts Office for iPad – BUT there’s a catch

microsoft-office-for-ipadMicrosoft has, after years of speculation, released some of its Office applications for Apple iPad owners – but you’ll need an Office 365 subscription to use them in anything other than their basic form.

The Apple App Store now has Microsoft Word, Excel and PowerPoint available for download for iOS 7, and the apps have been reworked to fit in with the iPad’s layout and form factor.

The apps will allow people to view Office files on their tablet, but not create new documents or edit existing ones – for that you’ll need an Office 365 cloud subscription, starting at $70 a year. Continue reading

Apple Reveals Updates To Its Products

apple-logo-smallApple has unveiled a series of new devices that are essentially upgrades to their existing line. Free software was the biggest shock to come out of the press event and puts Apple on an even more direct collision course with Google.

The world tends to wait with baited breath for new Apple news. Devices like the iPod, the iPhone, and the iPad, as well the MacBook Air have broken records and trod new ground in the technology sector. However, as this year’s press event shows, they can’t always come up with something entirely new. 2013 is definitely the year of improvement for some products and miniaturisation for others.

While these are important steps in a technology lifecycle, they are perhaps not as exciting and inspiring as the launch of a bleeding edge design.

The iPad Air may be marketed as a new device but, in reality, it is a combination of both iPad and MacBook Air: two devices that have proven extremely popular and successful for Apple. There’s also some elements of the latest iPhone 5S thrown in for good measure. Continue reading

Apple Is Still The Coolest Brand

apple-logo-smallThe annual CoolBrands survey shows that Apple is still considered the coolest brand in the UK but other technology brands have lost ground to luxury firms and fashion labels.

The CoolBrands annual survey aims to highlight which brands UK consumers consider to be the coolest. During the recession, the trend was for essential and technology brands to take the top position but things have changed according to this year’s results. Whereas brands like BBC iPlayer have lost considerable ground, luxury brands like Rolex and Aston Martin as well as fashion labels like Chanel and Prada have scaled the heights of the top 20.

The incredible queue and apparent euphoria surrounding the latest Apple releases has become commonplace so it is hardly surprising to see them top the list once again this year. Continue reading

Tablet Shipments Decline Following Apple Launch Delay

best tabletsThe number of tablet devices shipped to retailers fell by nearly 10% during the second quarter of the year. Apple’s plans to delay their device launches until the second half of the year are cited as one possible reason.

Experts and manufacturers have been predicting that the tablet market would drop off eventually and while a 10% slip in quarterly shipments is far from the death toll for the portable devices, it is a reversal in fortunes.

There was a 9.7% drop in shipments, down to 45.1m units in the second quarter of 2013. However, while a 10% slide is quite significant this still represents a 59.6% increase from the year before showing that there may still be some legs left in tablet sales. Furthermore, at least some of the decline can be blamed on Apple’s change in release date direction. Continue reading

Apple Working On Massive iPad

ipad LargeApple is bucking the trend for manufacturing smaller versions of popular devices by allegedly working on a massive 13” variant of the iPad device. Meanwhile, research shows that we spend the least on Android apps.

Manufacturers in Asia have said that Apple have requested that they provide samples of 13” screens for a potential new line of iPads. If it turns out that the tech giant are working on such a monstrously large device, it would eclipse the main iPad model by some 3” and would be bigger even than a number of laptops on the market. Continue reading

Apple Is Most Valuable Brand In The World For Third Year Running

apple-logo-smallApple has once again been named the most valuable brand in the world according to a study and research conducted by Brandz. Google has risen to second place and Samsung has seen some of the biggest gains following the companies’ continued march into the smartphone world. Meanwhile Yahoo’s value rose, IBM’s dropped, and Facebook saw a significant slide in its perceived brand value.

Brandz releases an annual report which highlights the world’s most valuable brands and the report is used by companies and investors as a measure of how well particular companies are performing. 2013 represents Apple’s third year at the top, although its meteoric rise is slowing according to the figures. Whereas their value grew by 1% in the past twelve months, it grew by 19% in the 12 months before that. Apple now has a value of $185bn. Continue reading