Lionsgate CEO Jon Feltheimer doesn’t have marketing and advertising brand, although being the leader of the film and the Television organization behind edgy shows like for example “Mad Men” and “Orange is the New Black,” he knows about that top thing marketers are presently attempting to wrap their heads around: content.
“Online channels and apps are where the future is,” he said. “If you narrow focus and look at a fragmented audience, that’s the way to reach audiences we want to reach and monetize content in a more effective way. It’s too late for Continue reading →
Research by uSwitch.com has shown that only around one in ten apps downloaded by UK users is a paid for app and the rest are free or freemium. The research shows that Londoners are most willing to pay for apps and download the most while it is the 18-24 year olds that download the most; they, however, use only a small portion of the apps they do download.
Users aged between 55 and 64 download a relatively small number of apps but are obviously Continue reading →