Tag Archives: Entertainment

Online Channel s and Apps Are the Future of Entertainment, Said CEO of Lionsgate.

oneimgLionsgate CEO Jon Feltheimer doesn’t have marketing and advertising brand, although being the leader of the film and the Television organization behind edgy shows like for example “Mad Men” and “Orange is the New Black,” he knows about that top thing marketers are presently attempting to wrap their heads around: content.

Online channels and apps are where the future is,” he said. “If you narrow focus and look at a fragmented audience, that’s the way to reach audiences we want to reach and monetize content in a more effective way. It’s too late for Continue reading