Tag Archives: nike

Nike says Fuelband is here to stay despite Apple partnership rumours

Fuelband NikeSportswear maker Nike has said that it has no plans to ditch the Fuelband, despite speculation that the firm would ditch its hardware business and others claiming a planned tie-up with Apple.

It recently emerged that Nike was laying off staff in its digital sports division, the group responsible for making the Fuelband. Since then, speculation surfaced that Nike plans to ditch its hardware business altogether, and more recent rumours have claimed that the layoffs came as the firm looked to put its hardware resources into working with Apple on an upcoming wearable. Continue reading

Nike To Announce New FuelBand On October 15th

originalNike has said that it will be holding an event on October 15th and while they haven’t indicated what will be announced, reports suggest that it will be the latest version of the FuelBand smartwatch.

The smartwatch market has really heated up in the past few months with new entries and new models being released by a variety of different companies and manufacturers. However, while Samsung may only just be entering the market and Apple are expected to announce a smartwatch of their own, a couple of companies have been flying the flag for wearable tech for a while. Sports brand Nike are one such company, thanks to their FuelBand – a watch designed specifically for use by athletes and budding sportspeople. Continue reading